I think you're missing the point here. This rule change is purely about fan entertainment. The strategy is legit, it's just boring as hell, and makes the game less exciting to watch. Maybe you're right, and if they learned to shoot FT's, it would change. But they're not learning to do that, and the NBA feels the need to do something to take away a boring to watch aspect of the game. I don't find it boring at all, but yes I know the fan "outrage" over it being boring is what led to making a change. I doubt this leads to any more fans actually watching games when this strategy would normally be employed. But hey, angry twitter fans got their way. I think you underestimate how many people get turned off by the slowness of the end of an NBA game. My wife is definitely a sports fan...loves hockey, plays fantasty football, and is a huge Cubs fan...but can't stand watching the NBA most of the time because of the interminably long ending of games/halves. And I get that. I think it's a legit argument to discuss whether or not this rule change will make an actual impact in that regard, but presuming that it does, I think it will definitely lead to more people tuning in...at least to the end of games.