Well it's worth getting upset over because it's coming from the guy who runs the league, not some sports talk idiot. I just think the underlying premise is flawed, that the way to make baseball more popular is to shorten games by 10 minutes. People who didn't like it before still won't like it, and fans who enjoyed spending a day at the ballpark would have that experience cut shorter (for the same price). I think you're making a lot of assumptions here. I don't think there would be the emphasis there is on pace of play/length of games if there wasn't data that suggested it would bring more eyeballs, or at least retain them.