He didn't deserve to have his life ruined for trying to field a baseball in 2003, but you didn't get to decide that either. This is a mostly private way for the Cubs to make a restitution, and it didn't prevent the team from any baseball operations. It's a marketing move, and though it's a weird thing to do, it's been a weird thing for 15 years, so it's a form of closure for everyone involved. Make up your mind. Is it a mostly private gesture or a marketing move? It can't be both.