I think we're using different measures here. You're giving Ali extra "famous points" because of fame from his activism, which is fine...he was clearly famous for that. But then discounting Jordan for being famous because of his "brand". Which I guess is also fine, it's just why there's no consensus here. Are we measuring fame as a result of just sport? Or fame overall? I just don't think we're all "counting" the same things. I thought it was obvious there's no kind of hard metric anyone is using here; it's just the nebulous notion of whatever "crazy globally famous on a level only a handful of people ever reach" is. To me, Jordan is too tied to his products and to his sport to be on Ali's level; Ali transcended his sport to a point where he was basically just famous for being Muhammed Ali. If Jordan transcended the sport that made him famous, it really just seems to be in a marketing sense. Maybe it's not fair that I'm lending more weight to someone who become more famous than their sport because of things beyond athletics and marketing, but hey, that's what I'm doing. To me, Jordan is too inexorably linked to the global rise of Nike to look at his global fame as simply the result of Michael Jordan: the greatest basketball player ever. His sport simply wasn't THAT globally famous at that point, and Nike went whole hog into making themselves and him a global brand. In the end, yeah, he ended up being hugely famous because of his talent and because of the products he endorsed, but ultimately that was his ceiling, gigantic as it was. Ali somehow got beyond that. I look at Jordan as kind of reverse Pele, from an American standpoint. Pele was definitely famous in America, but obviously nowhere near what he was elsewhere in the world. Jordan was famous around the world, but nowhere near the heights he hit in America. We can't help but see Jordan as this all-encompassing figure because of how much we lived and breathed everything he did, but that really was the exception compared to the rest of the world. Subtract Nike from the picture and I think it's suddenly a hugely different picture as to how famous Jordan was globally. Sure, that sounds a lot like "subtract player x's best games and they're not so great," but with Nike I think it's genuinely questionable whether the man or the product was more famous. oh my god, stop talking