Everything is brand new, went from a population of about 5,000 in 2000 to almost 40,000 now. Right next to Plano and about 10 miles away from Dallas and McKinney which is another booming area of about 100,000 people. Younger families and close to all of the corporate headquaters in Plano. I think the avg. family income is between $90-100K. Once the finish the construction on tollway 121 it will ease up on traffic. The mall there is huge which draws a lot of traffic right now. They used to have the highest retail dollars per capita in the US a couple of years ago, might still have that. I love the area, the only places better to live in Dallas the housing market in those areas is insane (like parts of Plano, Southlake, and Westlake). Great area to invest in a house.