This is such a tired story. No one in MMA's target demographic that would be inclined to watch a combat sport still thinks MMA is human cockfighting. Any guy, 18-35 who does, will never like the sport regardless of what kind of evangelism you do for the sport. They just aren't fight fans. Any fight fan who says that is just being a head in the sand traditionalist loyal to boxing which is understandable. They like it better, fair enough. The fact is, like you said, MMA is a huge sport. The reason I have my doubts that it will ever be like Dana White likes to proclaim, the biggest sport in the world, is the culture surrounding it. It's an almost perfect correlation to NASCAR. Some people don't care about cars and some people don't like fighting. Beyond that aesthetic preference, like IMB mentioned, a ton of people are turned off by the fan culture. I like auto racing but hate NASCAR because of the redneck fans, redneck drivers, redneck sponsors and redneck traditions. I like MMA a lot, but I can easily see how that would be true for MMA. I hate the super aggro dudes with tribal armband tattoos and TAPOUT window stickers on their SUV's. I hate terrible nu metal blasting from sound systems. I hate people who wear Affliction and Ed Hardy or have douchey facial hair and wear tight jeans with odd embroidery on them. I like the sport for what it is. It's really compelling, often inspiring and definitely appeals to the primal nature of testing yourself against someone else with no distractions or advantages beyond what you're gifted with athletically, tactically, mentally and what you gain through hard work. That's the cool part. I get exactly where your coming from or at least I would like to hope I do. MMA isn't for everyone and I get that, because I have some friends that think the same why oh "UFC is human cockfighting" It makes sense. Some like it and some don't I think it's like 40/60 in favor of my group actually not liking it. Some fans I can't stand, but that comes with any sport. I like MMA and boxing. I don't think of it as human cockfighting and don't really get that analogy either. The fights themselves are good, the fighters for the most part are cool with the exception of a few like Tito Ortiz. I think the people who don't like MMA are the same ones who don't like boxing just out of the sheer violence factor. Again the approach and the marketing for MMA has become old though. Its less about the fighting now and more about the image and promotions heading down that WWF road (or whatever its called now). With that comes the percentage of douchy fans who make you want to be nowhere around them during the fight. The problem is though they come out of nowhere come the night of the fight and you cant avoid them at any sports bar.