I think the Cubs clearly still own the town, but it can change. Last year's success bred a whole bunch of 5, 6 and 7 year old White Sox fans. A few more years of great White Sox success up against more Cubs suckitude could breed a new generation of young Sox fans that outnumber Cubs fans. I don't think you'd see the results in the next couple years, but over time it will happen. When those pre-teens get into their late teens, and have some disposable income of their own, they will make a difference. It used to be that team success played a small part in allegiances, because both teams sucked. The White Sox had some success in '83, then the Cubs had some in '84. The Cubs had '89 but the Sox came back in '93. The Cubs had '98 then the Sox had '00. Limited success went back and forth during this time and there was no way for one team to build up loyalties over the other based on success. The Cubs had 2003, but the Sox completely eclipsed that in 2005. If they go deep in the playoffs again this year, and stay relatively successful for the next couple years, and the Cubs stay in mediocrity land, then the Sox could seize the mantle from the Cubs.