who's watching? The state of Texas and the other 14 people in the Big 12 footprint? No cable carriers will feel compelled to carry a Big 12 network outside of those areas. So are you telling me that if someone like Kevin Durant shows up at a school in this league again (which will happen), he's going to be broadcast nationally playing against EVERY school in the league. Now the lesser teams (not talking about KSU as our entire bball schedule was televised last year) like Baylor get broadcast nationally, and gets some exposure. People WILL watch that just to see someone like Durant. I get where you're coming from, but you can't be so short sighted about it. it's not just about kevin durant; the big ten network televises field hockey and soccer and volleyball and women's basketball. of course a men's basketball player who is the best player in the country is going to be a big deal, but people on the east and west coast and in the great lakes/ohio valley aren't going to want to pay an extra .75 to 1.00 to have the big xii network on their cable provider. the high profile big xii games (texas-ou, texas-kansas basketball, etc) are going to be broadcast nationally and nobody is really going to care if they miss out on ksu-baylor. the big ten network isn't included by most cable providers in the northeast and mid-atlantic states, and there are tons of big ten grads in those places. I'm curious to know what type of ratings the smaller sports get on the B10 network. Who in the hell watches field hockey?