Yeah, this. It's totally made up in my dumb stupid brain for jerks, by Chipotle has this lame "we're the better fast food alternative" vibe where it's like they're foisting on us that they're the healthier option (ie-God help you if you ask for lettuce in that thing because they're go-to move is to pack that mother with maximum lettuce). If I want a burrito I want a big, fat, sloppy burrito, dammit.