So what moves are you assuming/hoping they would make that would keep them at those levels? The 3.1 average since 2003 was based out of having competitive teams in 2004, 2007 and 2008. Once you get a couple season away from those types of season things start to drop. You saw that in the number of people actually showing up in 2006 and 2010 and now without a bounceback year like they had in 2007 you're seeing the result of fielding a mediocre team for several seasons. If they continue to field a mediocre at best team? Of course. What you're seeing now is the trend that was very visible in 2006 but was curtailed by their success in 2007. Yes, they sold over 3.1 tickets; but nowhere near that number was ultimately showing up over the last 2+ months. This is the same thing we saw last year, where again they sold over 3.1 million...and now they're projected to sell 2.6-2.7 million. I have little doubt that you'd see continued similar sales, or worse, if the team doesn't becomes significantly better. That said, you seem to be now steering this towards the idea that I've been saying that the Cubs HAVE to sign Pujols or they're doomed. I'm not saying that. Signing Fielder and Reyes would no doubt provide similar renewed interest/enthusiasm in regards to attendance. Pujols isn't the "only answer." If he produces at a typical Pujols-level (though the first year alone would of course see a huge surge sight unseen)? Yes, I have little doubt that you'd see the numbers rebound by 600,000-700,000. He is not, however, the only option that would get people buying more tickets. Again, you're forcing this weird parameters that nobody is suggesting. I never said it's an all or nothing option in regards to signing Pujols. What I'm saying is that if the Cubs want to see their ticket sales to bounce back and consistently stay at the top of what they can sell they need to field a team that is a perennial playoff contender, and they have options in this coming FA class that could very easily put them right back in that position. I never said it would be a permanent drop in ticket sales if they don't sign some big FA's this offseason; that would be a crazy suggestion. What I'm saying is that they'll see lowered and lowering sales so long as they field a mediocre or worse team. If they can change that, they change their ticket sales. Simple.