If the Cubs sign Pujols and don't increase the overall payroll, how much has their overall cost increased by signing Pujols? You're looking at this incorrectly. It's not a matter of Pujols making his personal cost and then some for him to generate revenue for the team. If the Cubs sign Pujols and stay within this year's payroll (~$130 mil), then their cost has not increased at all. If their revenue then increases by, say, $10 million over this year's then they're making a profit of $10 million from one season to the next. If Pujols is the primary offseason acquisition, then it's safe to assume he's the primary reason they're making more money in 2012 than they made in 2011 - that means Pujols has made the team money. Now, if the team bumped payroll up to ~$160 million next year in order to sign Pujols, then he'd have to generate them $30 million just to break even financially on his deal. If overall cost doesn't change, however, then any increase in revenue is pure profit and Pujols would be the primary catalyst for that increase - thus he's making the team money. That's not the correct comparison to be looking at, because you're not isolating Pujols' impact. Tell me what the Cubs' profit level would be under your hypothetical: a $130M payroll, and Pujols playing 1B. Then tell me what the Cubs' profit level would be with a $100M payroll, and Tyler Colvin playing 1B. All other roster spots identical. Answer that question, and you'll know whether or not signing Pujols improves the Cubs' bottom line. And I'm telling you the revenue impact is less than $30M, making the latter scenario (the roster without Pujols) the more profitable one. So in no way will you consider declining ticket sales/attendance and the difference in money made between teams that make the playoffs consistently and those that do not?