Mainly b/c ownership may realize what a bad PR move this will be. The WS win only underscores the importance of AP in the line up, team player, community, etc... He's a future HOF'er and the modern day Gehrig. Also, whats the market for him? Looking at the list of top payrolls (ranging approx. from $118M - $200M) - the 2 NY teams, Boston, us, White Sox, Phillies, Tigers, LA Angels - there is either no need for a 1B or the no appetite to increase payroll. The next tier of team payrolls begin at $90M and of those teams - who would increase payroll 28% for a period of 8 years? (assuming he signs in the neighborhood of $25M/year). The bottom line is that there are teams out there that can and will pay either what he wants or at least close to what he wants (last year's top payrolls do not sum up everyone who could pay him if they chose to do so). So far the Cardinals have not demonstrated a willingness or ability to do so. Basically this is all on the Cardinals. Seeing as how much production he's given them for well under market value he's likely going to expect at least 8 years from them, and probably the 10. I can see him technically given them a "discount" (ie-coming down from the $30 million per), but not to the levels that they've been reported as offering. They're going to have to at least match and likely technically exceed Howard and Arod's annual salaries to keep him.