I think it's pretty clear that the Cubs keeping this an issue is playing a part of keeping fans on the "no Sammy" side. They are playing up to the meatballs and thus feeding them more red meat, and making things worse. Talking about Sammy needing to do stuff to get back into the good graces of Ricketts & Co is just ridiculous and not the least bit helpful. They aren't handling this flawlessly, but it is a bit of a no-win situation. The media is going to ask, the contingent who want Sammy around will make some noise too, and "we want our nice PR events not to be marred by morons who will boo Sammy" is a hard sentiment to sanitize. When looking at any kind of promotional material since the Ricketts took over, be it retrospectives or giveaways or events or acknowledging former players and the like, the Cubs have actively minimized Sammy as much as possible short of just completely ignoring him. They could definitely be doing a LOT more, especially with all of the anniversary stuff, in terms of making him a part of the organization's history again even without inviting him or anything like that. Just remind people how awesome he was.