I don't really have a problem with a manager stressing good fundamentals like baserunning, bunting, defensive positioning, etc. A manager is the most worthless head coach in all of sports, but there are limited aspects of the game that they can affect,and those are three of the biggest (pitcher usage is the biggest). The problem isn't when a manager stresses fundamentals, it's when he tries to build his team around them and ultimately causes management to acquire players that fit that image or plays inferior players because they fit that image. We know Theo isn't going to acquire a bunch of Juan Pierres to placate Sveum, and Sveum hasn't indicated he wants to lead the league in bunts. A lot of this probably stems from him (a) watching the Cubs as the Brewers bench coach and seeing on a yearly basis how bad they are at these things, and (2) realizing that the Cubs don't have a lot of talent, so they'll have to execute the simple things if they want to be competitive. It doesn't hurt him that the media has embraced this crap.