the bears have tons of beat guys (bigger than any other sports team i can really think of) and a huge media ecosystem in general.
i've never lived in the market but the amount the average bears fans knows about the local sports talk radio/pundit class is absolutely unparalleled (defamatory). they talk about caleb literally everyday on get up, first take, the herd, blah blah blah. the appetite for bears coverage is ravenous.
so all those people with a vested interest missed this career defining story and let some substacker scoop them?