That's just an odd interpretation, and not at all what ABC is trying to do. The whole "celebrity" game show genre uses very few true household names. What they do is try and pull people from various walks of celebrityhood to pull eyes to the show that may not otherwise watch. A good amount of Cubs fans watched strictly because a popular former player was involved and lots of current star players have mentioned it on social media. On top of that, the Cubs winning the world series was the biggest story in U.S. sports last year and Ross played a part. There was no way they were getting any active player involved, just based on the timing of the show. They've never had a baseball player prior to Ross. I'm sure they'd love to get Jeter or Bonds, but those guys have a lot less incentive to participate than a guy like Ross. Oh it's definitely an audience draw play. What I'm saying is they give him a job at ESPN, then get him to sign up for DWTS, then overpromote -- including through GMA -- and make him seem like he's a bigger draw/star than he is. That last part is what has jumped the shark in that calling him a star over and over again doesn't make him one. Totally par for the course but silly nonetheless.