Who listens to AM radio anyway? 60 year olds? That is a large dedicated market. Baby boomers have all the money and that's why television ads are littered with catheter, scooter, reverse mortgage, pharmaceutical lawsuits, etc. 60 year olds... are baby boomers. That's the point. Referring to the station as a dinosaur and irrelevant ignores the fact that they are just giving their target audience what they want. They aren't going to lose the old people that listen everyday, and there's no point in spending huge on the Cubs to theoretically bring in a younger demographic that isn't going to listen to their crop reports. Yes, I agree with you. I had initially thought you were saying that radio was all 60 year olds and TV was all "baby boomers."