My point is that at some point, the average fan (family) can't afford to go to games as often, which in turn decreases demand. I'm curious how this team actually turns a profit with the payroll where it is now. I'd be awful nervous to spend 900m for a team during this economic envirnonment. Just doing some quick math, with 40,000 people going through the turnstyles at an average of $40 a ticket for 81 games, I calculate a little more than 129m in revenue. Sure, there are other means of income, and I'm probably not privvy to most, like merchandising. But, there are tons of other expenses in running a major league baseball franchise as well, like staffing, travel, equipment, meds, player per diems, taxes, farm systems, payroll/accounting, insurance, etc.... Is $40 a ticket way below the average price for a ticket to Wrigley? What other means of income do they generate outside of ticket sales? Vending services, parking, rooftops, advertising, merchandising, tv? If $40 a ticket is about the average cost of a ticket, I would hate to have a team payroll that is more than what tickets generate. But, I suppose I had several billion dollars, maybe it wouldn't matter. I would think the ideal situation would be to have a successful team that wins year after year with a median team salary. Being at the very top end of what you can afford makes it hard to go out and get the player you really, really want when he becomes available. Yes, you can just keep raising ticket prices, but at some point, you are alienating the biggest percentage of your fan base, which is the guy who has very little expendable income.