Of course he's biased ... but that's not the problem. The man is boring/corny to the point of annoyance, and that's an opinion shared by many. It's embarrassing to have him on national television. You'd be much better off putting your excellent radio tandem in the spotlight. I wasn't speaking in terms of "national stars" in regard to the Mets. I thought we were speaking strictly in "owning the town" terms there. There is a basis for the Cubs' place as THE Chicago baseball team from a historical perspective ... the Cubs were extremely successful during a period more or less bookended by the years 1876 and 1945, and had staked a claim to the city well in advance of the White Sox' assumption of the Cubs' discarded nickname in an effort to soak up some of the positives tied to it. Later, the team was so popular that when Halas brought the Staleys to Chicago, he sought out an association with the successful Cubs franchise. The Sox' park was bigger, but it was left to host the Cardinals football club that would be run out of town in 1959, as the Sox nearly were 25 years later. That's all ancient history, but it illustrates the fact that the Cubs and Sox have for the most part occupied a 1-2 order on the pole. Periods of overriding Sox popularity are an aberration IMHO, not the result of some imagined pattern of on and off city dominance. It's all somewhat irrelevant now though, given that the Cubs' diehard and far-flung following insulates them from hitting rock bottom from an interest perspective. The Sox have no such cushion, and it's demonstrated when their attendance and fan peripherals go off the cliff whenever they struggle on the field. Why not? Wrigley Field is still standing, and efforts are underway to keep it that way. The games are still on WGN. Cub fans still have fun no matter where they gather, be it Wrigley, road parks or message boards like this one. Cub fans are still raising Cub kids. The kinship that bonds us all is still strong. All the stuff that sustains the fan base through thick and thin, through winning or losing is still in place ... I don't know why you think it's all going to go away. It goes far beyond that. John McDonough is an excellent marketing man, but the fact is an idiot could look good in that office. For a wide variety of reasons, the Cubs are likeable when they should be despised and inspire passions that are completely and totally undeserved given the dismal performances of the last 60 years. If generating popularity like that enjoyed by this team were a simple matter of marketing, you'd see it done all over the place. The Tribsters' marketing mavens are largely just along for the ride ... you give them far too much credit. It doesn't take a ton of brilliance to see that keeping an awesome park in place and giving fans unparalleled access to games are good ideas. It would be foolish to underestimate us.