perhaps with the bad economy people have decided to cut obscenely-overpriced athletic wear out of their lives. Under Armour first came out they pretty much had the "market" to themselves with that line of clothing. Now "Nike" is pretty much worn through-out the clubhouses. As previously stated by somebody else, I to had some under armour shirts and they were terrible after a few washes. i didn't know anything about the bad quality. i wanted to get some of those tight but breathable shirts for hiking and biking this winter, and went to dick's sporting goods. the under armour shirts were like $40, but there were reebok shirts for basically half the price so i just bought those.