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http://in.reuters.com/article/rbssTechMediaTelecomNews/idINN0929007720090409

 

CHICAGO, April 9 (Reuters) - ESPN will launch a website dedicated to the Chicago market on Monday in an effort to reach more fans and generate more revenue from local advertisers, after more than 10 years on the radio in the Windy City.

 

"This is our first entrance into the local marketplace," Marc Horine, ESPN's vice president of digital media, said on Thursday.

 

"We thought the time was right to go beyond just the local radio station website," he added. "We have no immediate plans to move beyond Chicago; (but) we're looking at this as an incubator."

 

seems kinda pointless to me

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