Re: Candymaker Mars Inc. buys the Wrigley Company

[RedIvyCub]

In summary:

 

Mars bought Wrigley for 23 billion.

Wrigley Field/Cubs and Wrigley are entirely different companies.

Wrigley does not pay for the name of Wrigley Field.

Cubs new ownership could ask Wrigley\Mars to start paying or they'll rename the stadium to the highest bidder.

 

Bingo bango. If that happens, don't expect them to pony up.

 

Why isn't the Tribune company asking Wrigley to pay right now?

 

Because they've got little to no leverage in that negotiation. They can ask, but Wrigley has no reason to pay up unless they think there's a legit chance they will change the name and that will somehow hurt the brand.

 

The Mets didn't name the new park Citi Field and then ask Citigroup to pay for the publicity after the fact.

 

 

The Tribune never wanted to mess with a good thing I guess.

 

Because the park is named for a person and not the Wrigley Company.

[mcgoobs]

In summary:

 

Mars bought Wrigley for 23 billion.

Wrigley Field/Cubs and Wrigley are entirely different companies.

Wrigley does not pay for the name of Wrigley Field.

Cubs new ownership could ask Wrigley\Mars to start paying or they'll rename the stadium to the highest bidder.

 

I don't believe there's any evidence so far that Mars will be shedding the Wrigley brand name anyways. If your last point does come true.