You aren't. You evidentally know very little about Cuban and what he does. Some of my colleagues attended an advanced Excel workshop sponsored by Microsoft in Dallas yesterday. The star of the show was a guy from the Mavericks organization talking about how he uses Excel to statistically analyze everything about the game, and that the Mavericks organization is obsessed with the use of statistical analysis. We wouldn't want that kind of influence in the world of Cubdom. I think Cuban's public persona is a deliberate marketing ploy - not to mention the strategic advantage if your competition thinks you're an idiot. This is really cool, by the way. I heard that they keep a pretty extensive database of information on each team and use it to game plan. Well, think about it in terms of bang for the buck - turn loose a 50-100K /yr stat geek with a process that produces the quantity of stats that professional sports generate. Spend the off-season creating metrics and testing them on historical databases. Get 2 or 3 (hell, hire me to manage it) and you still don't match the cost of the last guy on the bench, but you could easily impact the outcome of 5-10 games a year. Of course it also helps when the coach, GM and owner are all really smart and on board with your approach.