Go back to read the 2011 archives. All the people here, now proclaiming that they had zero chance whatsoever not to suck, had some pretty good plans. Despite the painting of this is a monolithic plan they've had since the beginning, the Cubs have gone through several different plans under this regime. In 2011-12 offseason, they seemed to be pretty content with tanking. They could have gotten much better results with some simple tweaks (replacing what they took out of the bullpen when they removed Marshall and Samardzija, picking anyone besides for the love of god Ian Stewart for 3b) and not making some very bizarre roster decisions early in the year (Volstad over Wood, Clevenger over Castillo). They should have taken the season seriously. But if they weren't going to, then they needed to trade Garza that offseason. He was coming off a career year in which he relied heavily on breaking balls, and that's never a good long-term bet. Compare that with the A's selling Gio Gonzalez (who was under more control but an inferior pitcher) that offseason and setting themselves up for their turnaround. In the 2012-13 offseason, they absolutely did try to win, and failed. They gave out a lot of free agent contracts, and other than the bizarre decision to let Sveum give a job to his good friend Lillibridge, they seemed to mostly be trying to fill out the roster credibly with an eye toward giving themselves a chance that year and setting a foundation for 2014. Unfortunately, they got some bad luck and it turned out several of their multi-year bets went wrong. Which is on them. Edwin Jackson being the biggest, of course. So in the 2013-14 offseason, they changed plans yet again, and that was when there started being rumors and published reports that they'd pushed their plans back and started re-targetting for 2016. They then decided they had so little regard for the upcoming season that they didn't care if waiting for an admitted long-shot in Tanaka meant probably blowing off the entire offseason and the 2014 season with it. And that's exactly what happened. So in summary, a better plan would have been to try every year instead of just one of the three, and even the year they had the right plan, their execution was subpar. Better decisions needed to be made. But trying to paint this losing as something they've been planning all along and something they had no choice but to do is wrong on both accounts.