I'm a little late, and this is largely echoing others, but a quick anecdote. I work in customer support, so we see a lot of people passing along their requests for our product, e.g. "I would totally buy your thing if it could do XYZ or if it cost less". In personal experience and in reading from other people, when you actually do those things, many if not most all of those people still don't actually buy your product. That was just a story they told themselves because they never planned on crossing the threshold of paying any dollars at all. Rather than confront their own behavior of why $0 v. > $0 is such a big leap, they conjure up the most logical reason they can for their inertia. The people who denounce anthem protesting are doing the same thing. Acknowledging the protest as worthwhile would take them too far out of their comfort zone, because they haven't had that lived experience and people as a species try to cope by assuming a baseline of 'okayness' about their environment. They wouldn't acknowledge it any differently if NFL players started donating their game checks(which requires the players telling/"bragging" to the media about it for anyone to find out), the 'method' of protest is the out that makes the default(things are okay, no action needed from me or the structures around me) more reasonable.