If you want to play around with the terminology, then the more appropriate way to say it would be that they are making no effort to contend this season. Which, to this point, they have made none. And it would take some really ill-advised contracts (Edwin Jackson at 4 years and/or more than $12 mil, Oswalt at three years, etc) for this team to have any realistic shot this year. If they were trying to build the present, they would be doing something to improve the current team and so far they've only made the current team worse. I'm sure they'll do a good job building for the future, but I'd really like to see them fulfill the "parallel fronts" comments they made earlier in the offseason. I don't think it's at all fair to say they've made no effort to improve the 2012 team. They haven't gone to the lengths other teams have to secure players like Pujols (which I am perfectly fine with) and Darvish (which I'm less okay with), but that doesn't constitute no effort. We've been over this before, but most of the signings we've seen have been ones I would not have wanted the Cubs to make (in terms of the financials). And we weren't going to see Theo and Jed throwing packages of prospects out there to improve the 2012 team given the drive to improve the system from the bottom up. The bottom line here is that if pieces can be added that improve the team going forward and don't compromise the future to an unreasonable degree, they'll likely be added. But other than Darvish and Wilson (who I know you wanted but we really weren't going to get, imo) I haven't seen any go off the board for a price I would have been willing to pay. And let's not forget there's still a few out there yet and the offseason is not nearly over (I'm still far from convinced we're not in on Fielder). I'm pretty disappointed that it looks like 2012 is going to be rough, but I'm really not angry because I see the logic in what they are doing and what they haven't done. And I don't really feel like they've done anything that egregiously runs counter to what they said they'd do. And given the resources the Cubs have, I don't think a rebuild would/will take that long. If Theo and Jed can get more returns like we saw in the Marshall trade (or a big one for Garza) and clear the board of big money pieces like Soriano this offseason, that gives them a lot of ammo to use next offseason. I can see the Cubs being contenders in 2013.