Seriously. Shootouts happen so infrequently, that theres gotta be no correlation between attendance/ratings and shootouts. Unless the general public can't stand hockey because of the potential for ties. I guess that's possible. I would imagine they put the shootout in because casual fans (i.e. non hockey-watchers) said "I hate the ties!" alot. But I'm not sure. But then how do you figure out if it's actually working? I guess that's why some people have degrees in Marketing, and I don't. Isn't the 'breakaway/penalty shot/1-on-1' widely considered one of the most exciting plays in sports? I would think the NHL instituted the shootout because it adds more of their 'premier' most exciting play. If a 'casual' sports fan is flipping channels he/she will likely stop to watch the shootout because it lasts a couple of minutes and decides the outcome of the game. The NFL and the NBA have both installed rules that allow for more offense. People like to see dunks, touchdowns, homers, and goals. I don't want to come off like a hockey expert because I'm definitely not, but to me the shootout is nothing like a breakaway goal during the game. If I had to choose a football analogy, it would be like taking everyone off the field except for the QB & WR and maybe 2 DBs, then having them throw bombs from the 50 yard line. Sure it would be fun as a distraction for a little while, but as the final deciding factor of the game? I guess what I'm saying is I can see why people who love hockey don't like this.