this isn't true either. just this year, i can think of two-loss ohio st playing psu, iowa and michigan and needing to win all three to make a high-prestige bowl (rose), and two-loss oregon had huge games at arizona and against oregon st to make the same bowl. if two-loss iowa beat minnesota in their last game, they had a good chance of going to the bcs and at very worst the capitol one; with a loss they could have ended up in the champs sports or outback bowls. penn state's last game (michigan st) possibly meant the difference between a champs sports trip and a bcs bowl. (as it is, they're playing in a very good non-bcs bowl). wisconsin and northwestern each had multiple losses but there was plenty of interest in that game; as a result of the upset, northwestern gets to play in the outback bowl while wisconsin was relegated to the champs sports. if you're looking at things purely in terms of the national championship, sure - losing a game or two reduces the interest. but there is still plenty of interest among fan bases because of the desire to see your team play in a high-quality bowl game. There's some interest, but not nearly as much as there would be if Ohio State, Iowa, Penn State and Oregon all still had a chance at winning a championship. National titles breed more excitement than anything else. If you can increase the number of teams who have a legit shot, then that will be more exciting for more people than fighting for a bowl that may pass over you because you don't draw well enough. Legit shot is important, by the way. I'm not arguing that a March Madness-style 64-team bracket would be a good idea. Any more than 8-16 teams and you're getting out of the realm of teams that legitimately could win their way to the title game. And Wisconsin was passed over because they wouldn't draw as well as Northwestern. Not because of much of anything else.