That's code for From your article: DirecTV uses statistics that only 5,000 of the 500,000 subscriptions would not have access to DirecTV. That's all well and good. Did they factor in the number of people prohibited by lease agreements , neighborhood associations, or simply access to the proper direction in the sky from installing a dish and/or utilizing it? Just for the sake of argument let's assume that 45,000 of those households fall into at least 1 of those 3 categories. According to their published statements DirecTV claimed to have 230,000 of the 500,000 subscribers already. At $100mil/year assuming they get ALL of the previous subscribers, that comes down to $222 per household in fees and advertising revenue, just to break even. Not factoring in their costs in installing systems in each home who switches, their custom programming on the extra innings package, etc. And they are convinced that by their exclusivity and content they're going to get more subscribers than when the package was available from all 3 sources. That's sheer arrogance. Yes they'll likely convert more of their own previously existing subscribers into the package, but they're not likely to see a huge boom of new subscribers switching from alternate sources. In today's day and age of package deals, not many people have the money, let alone the desire to disrupt the package pricing to switch their TV to something else and pay full price for what's left behind. DirecTV isn't the bad guy here. Sure, they'll take advantage of their monopoly and jack up their rates, as well as ridiculous surcharges for HD content. But that is capitalism. MLB, is looking out for it's interests, namely profits. And that to, isn't against the law. Saying a big old screw you to those who can't/don't want their service, that's no different than any other business. I don't fault them for what they're doing. Just think it's gonna backfire pretty good for baseball and directv in the long run.