Unless I am mistaken, all international merchandise revenue goes directly into revenue sharing, as well as online sales except for zip codes in a 200 mile radius. The only way the Cubs can profit directly off of this deal is by selling ads to Japanese, or a cable deal. One way is to have the green screen behind home plate display Japanese ads whenever Fukudome is batting, because obviously they'll get more play in Japan than say, Ryan Theriot's. Yeah, and that's something they were planning on doing - selling ads in japanese. i wish I could remember whose article I read this in...