Yeah, just look at Paul Sullivan or Jay Mariotti. Hopefully the OP is aiming higher. There will always be demand for sports journalists as long as there as sports fans. There will be demand for sportswriters, not sports journalists. I don't know if by definition they are different, but in practice they sure are. Going into journalism to get into sportswriting seems like a really poor career move. In starting up 312, I can tell you that I'm finding it very difficult to find people who: 1) know how to write well 2) really know sports Of course, to be fair, it may be the third requirement that's really holding things up: 3) is willing to work for free until the site has sufficient revenues And 3 is why aspiring to be a sportswriter is a foolish endeavor. Even when the site has sufficient revenues, I can't imagine you'll be paying anyone anything close to a living wage + benefits. It's more of a hobby than a job.