Cereal doughnuts are stupid, but you've obviously never had the Andes Mint doughnut or Maple Bacon Bar at Hurts. If you have and can honestly pick Hostess over those, then I don't know what to tell you. All that said, if I'm in Iowa I'd drive 2 hours to Scratch Cupcakes before driving 20 minutes to Hurts. Those things weren't made by humans. And I hate cupcakes.