I don't buy this. If this is how the Trib is run, it's run terribly. As an example, take McDonald's. They run an obviously very profitable business. By your theory, why should they change anything? Why should they make changes to their menu, change their advertising strategy, make adult happy meals and try to present a healthier option for food? Profitable business stay profitable by constantly making changes and improvements. The Tribune obviously recognizes this to a certain extent, as they've made "improvements" to Wrigley. Fielding a winning team will only make the team more profitable. This should be a goal for the Tribune. By your standards MacPhail, Hendry, and Dusty would already be gone then. MacPhail has been here 10 plus year and the team has made the playoffs twice. Hendry was given an extension after 2 very disappointing years in which the team under performed from what they were projected and Dusty is going to get his extension before the seasonm is over. The Cubs have made a profit during the time each man has been employed by the Trib. Why else are they still around. Certainly not for the championship trophys lying around. Actually, as has already been said, the whole regime needs to change. McHenDust :lol: needs to be changed. Ownership needs to go; and despite the Tribune saying that the team is not for sale, it may not matter. Besides, we all know, as Banedon has said that a winning team is good business. It just makes sense. But we all know that the Tribsters don't want to change anything because of what was said before about changing what isn't broke. They may have no choice in the future. I just hope whoever buys the team when/if that does happen really wants to win. About the original question...I try to root against the Cubs, but I still get excited by home runs hit by the Cubs, and I was very excited when we beat the Cardinals 2 out of 3 and the very hot Reds 3 out of 4. But I do know that failure now should provide change in the future...just not enough change.