And what I'm saying is this is ridiculous. "True fans" is a stupid phrase. The theory that many fans find the team trendy because they lose is stupid. The theory that marketing would decline if they won is asinine. It's a stupid topic that should be deleted. Immediatly, it would skyrocked, however, in the long runs, people outside Chicago would not care as much, and wed become another hated big money team like the Yanks and Red Sox. First, I'm from Wisconsin, and have always been a Cub fan. There are many of us here, and we would not stop being Cub fans because we'd win. I would agree with a previous poster who'd want the Cubs to contend every year, and have people hate us because we have a lot of money to spend every year. (Please bring in Mark Cuban!). And who cares about the bandwagon jumpers, and the people who'd hate us because we'd become a big money team like the Yankees and Red Sox! I would give several organs (not vital ones, please!), and maybe an eye to win the WS!