If the PGA has the funding today to drastically increase purses and ability to structure limited events for the top players in the world, didn’t they have that same ability a year ago? Five years ago? Ten? Basically not long after Tiger came on the scene, right? But they didn’t until, it seems , like their hand is being forced. Sure, $200 million plays into it (a lot I’m sure) but isn’t the rationale above basically what Phil said out loud. The best in the world should be compensated for being the best, drawing interest on TV, and growing the game. Other athletes get guaranteed money regardless of their future productivity (see one JHey, etc.). They have been drastically increasing purses for a few years now, maybe these competing leagues forced it, maybe not. But they’ve gotten more media deals recently. They are structured as a non profit (501 C I think) so they can’t give players contracts like a Heyward/what LIV is doing. They’re structured that the money coming in goes out through the events. Yes the big guys carry the load and drive revenue but the structure doesn’t allow them to give them a deal these guys are getting from LIV. They have around $1.5 billion in revenue a year and it’s roughly an even split between costs/expenses and player payouts through the tournaments they host (PGA runs none of the majors and that money is outside of it). So they carry about ~$700 mil in expense every year and pay out mostly the rest through tournaments. They also had to tap in to the reserve account during Covid to cover tournament expenses since there were no fans/had to do make goods to media for stuff. They also are structured that the big sponsors funnel money to the big players as ad buyers/sponsors to get those guys endorsements. It’s complete bull horsefeathers this new league is “growing the game” or they actually care. The guys going to LIV took a guaranteed pay day for a tour with less events from a country with unlimited money that the PGA can’t compete with on guaranteed money. LIV is not a business proposition and has no path to being profitable it’s a Saudi marketing expense play more or less. The PGA needed/needs changes but this isn’t it. The PGA also has the best pension fund for members/players of any sport by a ton. The PGA also has the hundred years of history that if you’re good you’re taken care of and also legacy matters. This pod covers it pretty well https://podcasts.apple.com/us/podcast/business-breakdowns/id1559120677?i=1000565614666