Then Dave shouldn't have termed them gross revenues! The revenues I reported from the article are already net of the player's pool dollars, but are not net of gameday expenses (whatever those amount to). As I said, start with $24M (in 2008 dollars; now it's higher), subtract gameday expenses (ushers, electricity, etc) add ancillary gameday revenues (concessions, parking, etc) add indirect revenues (increased season ticket sales, sponsorships, etc) The $24M number is the floor, IMO. Like Kyle said, the gameday revs should exceed the gameday expenses, leaving another net gain. Plus the follow-on revenues in 2012.