Still don't get why people don't just say the letters in GIF like every other 3 letter acronym (USA, GOP, NBA, LED, POW, etc). There's other computer/internet related acronyms that are that way too...*shrug* LOL RAM ROM DOS FAQ GUI pronounced with each letter individually or as a word? because there's definitely differences in how those are handled; "lol' is always said "l-o-l" but ram is just ram. dos can be dos when referring to the operating system, but it's d-o-s when referring to a denial of service attack. gui is pronounced "gooey". faq is f-a-q. gif is pronounced jif unless you learned about the file format because of memes or don't have the awareness to realize that making the noise "gif" with your mouth sounds like an involuntary body function and not a word that is being used to communicate something All of the ones I listed, while not always, are frequently pronounced as words...including lol and faq, as have been discussed earlier in the thread. And Gif should be pronounced with a hard G unless you say the word "gift" as "jift". yeah but i'm not going to defer to blatant wrongness simply because it came earlier in the chronological timeline. a handful of rubes debasing themselves by saying FACK out loud and devoid of irony doesn't make it valid usage, regardless of the frequency comparing .gif to gift is a false equivalency. you're assuming some sort of universality of pronunciation that just doesn't exist. and as ssr pointed out, there are clear examples that directly contradict this, even if there is some convention that would dictate otherwise. lastly, the actual guy who invented gif's has weighed in on its pronunciation and has consistently and repeatedly confirmed that it's a soft g. this isn't a matter of interpretation; it's pronounced "jif"