it's arguably TA&Ms trademark and they have to enforce against uses that could create confusion. They absolutely don't have to enforce it against a small brewery. Not only that, but the deal with Seattle is what we call a naked license. A well-funded recipient of one of these over-reaching demand letters, or this brewery a few miles from my office if they call me, could have a lot of fun with your alma mater. Well you sound like you're a lawyer so I'm not going argue against you as I am not one. I will trust A&M's lawyers to do what they need to do to protect our trademark.