It's a combo, I think. The site got popular because the team was exciting. The site got monetized, in part because of the need to cover the traffic but also because the opportunity presented itself. When the popularity of the team waned, the focus was placed on poor (in my opinion) attempts to cover the costs. Maybe there was no way to do it, I don't know, but I think a better option would have been to give people a good reason to be here, instead of the parade of front page articles, ducross bros, etc. I know the idea was that this stuff would give people a reason to click on the front page, but honestly, it should have taken one email from the ducross guys to realize that no one was going to give a [expletive] about what they had to say. Did anyone really think that Meph was going to be able to write stuff that would draw traffic? Or that people were going to be breathlessly awaiting the next Roast article? I think that if you had taken all the effort is all these half-assed ideas and instead, fully fleshed out ONE quality idea and stuck with it, it would have been better in the long run.