Why? Most people don't want to pay to watch crappy baseball. We HAVE been watching crappy baseball, and I for one had next to zero hope that things would get any better anytime soon. Maybe at best the Cubs might could win a Wildcard one year, get swept, then back to sucking for a few years. If attendance drops noticeably this year then yes, we stinks as a fanbase. We got the front office we almost universally were hoping to get, and he seems to have an actual plan on how to build a franchise. You might not agree with it, but he knows what he's doing. I for one will watch to see how this complete shift in philosophy plays out. If we don't tune in if the Cubs suck in YEAR FREAKING ONE, then I think that's terribly short sighted and BS. Why? The Cubs have the highest ticket prices in baseball. Why should anyone feel obligated to shell out for that if the product is garbage? Hey, great, they want to build for the future; I'll actually pay to watch them in the future as well, but not now if the team is bad. If someone wants to go, good for them, but you shouldn't begrudge people if they don't want to pay while the team sucks.