But what are those resource advantages? When I was growing up Illinois was definitely an after thought for football players. If that's all you could get, you'd go, but there were bigger and better options in and out of the Big Ten. Their stadium sucks. They hold no national cache. And they even occasionally take the back seat to their little brother in Evanston. Illinois is in a tough spot. If they could find the next up and coming genius, that guy isn't staying there very long unless he's an Illini diehard. They need a recruiter to attract talent, as the school can't attract it on it's own. Big state, good conference, good media market, always on TV. The stature of Illinois isn't what it should be precisely because they haven't made the right hires. If they find the next up and coming genius he'll leave the program in better shape moving forward and the job will be more attractive. Zook is just going to leave a mess for the next middling retread to fail at fixing. There's no reason, other than stupidity, that a school like Cincinnati--which is undoubtedly a less name program than UI-- can hire someone like Brian Kelly while Illinois ends up with Zook.