what does this mean? who is the conference killer? Texas. i guess, but texas is bigger and better than everyone else and they expect to be treated accordingly. and why shouldn't they? in tv deals, baylor and iowa st apparently stand to rake in $15M a year while texas could net $25M a year - really, texas is worth more than that and the dregs of the conference are worth less. texas has pretty much every conference in america chasing after it, and stands to make a lot more money in the big ten and sec or be a much better academic fit in the big ten or pac 10. texas isn't the big xii killer as much as the demographics of the conference and turds like iowa st, baylor, kansas st and texas tech which add little or nothing to national interest in the conference. Every conference has several schools who add nothing. Washington State, Oregon State, Arizona State in the Pac-10, Missisippi St., Ole Miss, Vandy, South Carolina in the SEC, Northwestern, Minnesota, Penn State in the Big 10, and yet all of those conferences manage to keep from the brink of destruction. And half the schools you mentioned weren't in the last conference that Texas killed. Nice slip in of PSU there. Even among the schools you listed I would say Wazzu, Miss State, and Minnesota are another level of add-nothingness. Oregon State is consistently decent. ASU has hot chicks. Vandy and Norhtwestern have great academics.