Who is a terrible coach? Clearly I'm talking about Bryan Murray of the Ottawa Senators. Clearly you are not talking about Lou because he isn't a coach. He is a manager. his title is manager, he is a coach Call any minor league or major league manager a coach and see what kind of reaction you get. this is ridiculous No, it's true. It's taboo to call a manager "coach." It's not that big of a deal for the purposes of a message board, but should not be done in their presence (especially if you expect their cooperation). once again, nobody's talking about calling him coach to his face