Yes! 1080i is amazing when broadcast with the correct cameras and pushed into your home with the correct signal. To date, The Masters was the most impressive form of sports broadcast in 1080i. CBS does a great job...I wish ESPN would start 1080i and if FOX would ever invest in high end cameras it would be tough to get work done due to the amount of true HD that would be available. Good to hear bro, good to hear! I just got my TV on Friday and I love it! I'll put this TV against any besides the Qualia. Worth every penny I spent! Discovery HD does a fanastic job also. "Sunrise Earth" is a boring program but the visual's are just outstanding! Can't take my eyes of the screen... What TV do you own? I'm in the market for a new TV. Sony 50" SXRD! I just read up on it. Very nice. The 50" looks to be $4,000, right? The only reason I could justify spending that amount is for sports watching, but if networks aren't even producing the best signal my TV can handle, is it even worth buying at this point? What's the difference between 1080i, v, and p?