"Putting something up for sale" can drive down the price, because potential buyers know the owner wants to get rid of the item. GMs talk all the time about not shopping guys, but they'll listen for offers. Unlike most businesses, a ballclub carries an emotional premium for rich guys who want to compete, and win in full view of the public. In the interview that Mariotti did with Cuban, Cuban said this: Would that happen quietly? I genuinely don't know the answer, not trying to be sarcastic or anything. He also reinterated the process yesterday morning on Sean Salisbury and Steve Rosenbloom's show. Again said he was likely interested. It's interesting that he would show how much he wants to buy them. I thought the idea was to feign lack of interest in order to drive the price down. Maybe that isn't the case with multimillion dollar buys with multiple investors. Any process involving the potential sale of the Cubs would be very quiet. It would clearly be a sign that Trib Co. is not entirely confident that its stock will bounce back, which would create unrest, if not slight panic, amongst the shareholders. A prospectus would be prepared and very discreetly distributed to those who have expressed interest or those who have a network of wealth to create a group investment. None of this would be reported in the media until both sides are imminently close to a deal. Beyond the prospectus any current records and financial info of Trib Co. would be examined within the confines of whichever law firm is handling the sale. I imagine media speculation of potential buyers could have been leaked by a knowledgeable employee of Trib. as a discreet means of reaching out to gauge interest. That's right, I just speculated speculation. O'Doyle rules.