yeah, everyone who bitched about going on a safari or wrang their hands about possibly hiring chuck lamar or ned colletti or worried that the cubs would be going back to an $80-90m payroll should feel like a fool. ricketts absolutely gets it. there's a reason that he's enamored with the red sox - 10 years ago they had gone forever without winning a world series, had a huge market and fan base, an iconic but aging ballpark, and a history of incompetent management and personnel decisions. the red sox were always a big market team but weren't the cash cow they are today until they started experiencing regular success. ricketts knows that the way to build the cubs is to build from within, improving the procurement of amateur talent and filling the holes with trades and free agent signings. putting some work into wrigley will improve it aesthetically and allow the cubs to create new revenue streams. time for the sleeping giant to wake up. In other words he has common sense.