I guess ultimately what I'm worried about is the snowball effect if the naming rights are sold. Wrigley is a landmark. There is no disputing that. Half of the fun of going to a Cubs game is the Wrigley experience. Sure, it's just a name. However, if you sell the naming rights, how long before the ivy comes down? How long before the whole place comes down? How long before the street vendors have their licenses revoked? How long before Wrigley becomes "just another ballpark" because "it's good business?" Look, I love the Cubs, and I would go to see them wherever they played. But if you put them in a "modern" ballpark with jumbotrons, luxury boxes, a hotel, or god forbid a dome, would it really be the same?