Don't tell me words don't matter. 'I have a dream' -- just words? 'We hold these truths to be self-evident, that all men are created equal' -- just words? 'We have nothing to fear but fear itself' - just words? Just speeches? Ok, first off you're comparing a press conference of an owner of a professional sports team to the civil rights movement. That's like comparing apples to monster trucks. Right now, what Mr. Ricketts is saying sounds good, but Outshined is right... until he backs them up with results, they're just words. I'm not saying I don't think he'll do it, however. jesus christ chill out. I was just quoting an Obama speech during the Primary when Hillary said Obama is all words and no action.. and that was his response which gained controversy because it has been used before. I thought most people here would remember that.