FWIW, I think the Ricketts are smartish business people and will spend as much as is necessary to make the team competitive, but one thing that gnaws at me is Tom's multiple statements about attendance being tied to spending. It's sort of a chicken/egg thing, but I'm guessing they have an idea of what that number is and will rely on "the baseball" people to make the best team within whatever limit they have set. Wrigley will always be a destination for out of town fans and I think they are banking on that too, only the bulk of that money goes to the side business and not the Cubs.