if every sports arena in the nation save one has it, I wouldn't deem it obnoxious. I'm all for keeping the ivy, grandstand, marquee and scoreboard intact but the rest of the park is a dump. Just because the team sells out every home game doesn't mean the park shouldn't be modernized. You modernize the park by making the seats, sight lines, concourses, food and bathrooms better. A jumbotron does not modernize a stadium. It adds absolutely nothing to a stadium except for a distraction. This is correct. If every team packed every stadium over the years, there really is no reason to have jumbotrons or any other non baseball activities to attract the fans. You already have them if you are sold out every day. That's probably how jumbotrons came into existence in the first place. As a way to draw the casual fan to be more than just a casual fan for teams who have been losing revenue on a yearly basis. But, if the fans stop buying up the season tickets, I could see ownership looking at these same avenues for attracting people to a game. Ownership might also do it with the though process that it DOES improve the overall experience. Well, let's be honest, for certain fans it would improve the overall experience. The Tribune company may want to attract that group and so will see this as worthwhile. Would people here honestly stop going to Cubs games if they put in a Jumbotron? I doubt it. So there is no downside from the Tribune's perspective.